Smoke detector campaign
Client : Veiligheidsinstituut Antwerpen
Concept : Cum Laude
Creative Force :
The safety institute wanted to promote the use of smoke detectors. Cum Laude created the idea to build a trailer into which people can feel how smoke can prevent to exit a fire in time.
Production of a large personalized mobile container. Inside is a simulated child’s room, fitted with smoke generator, lighting and audio system to simulate a fire situation. The outside of the container is equipped with a large count down LED display and built-in controls for the simulator. A second trailer was transformed into a mobile sales point.