Client : Moteo
Concept : Solution nv
Creative Force : Solution nv
Transform the office and workshop to showcase the new motorcycle models.
We applied laminated vinyl with a printed racetrack motif to the floors of the showroom and workshop. This racetrack guides the dealers through the different rooms, allowing them to see all the new motorcycle models. In the workshop, a large truss construction is set up. Heavy black canvas is fastened to the truss to make walls and close off the areas the dealers can’t visit. All windows in a corridor are darkened with black vinyl, each with a cutout to either display a backlit photo or a video. In the workshop graphics are suspended from the truss construction, lighting is mounted on top of the truss and a 3-tiered podium to showcase some motors is wrapped in red carpet.