Perfume Launch Paris
Client : Viktor & Rolf
Concept : Profirst france
Creative Force : Bob Verhelst
Redesign an old building in Paris, France, to host the international launch of the V&R perfume “Flowerbomb”.
Several very large perfume boxes were produced and placed in different locations throughout the building and garden. 3D letters were made to animate reception wall. Lighting and audiovisual installation, as well as large wall graphics and special effects were created.